Comparison
Custovra vs Google Forms for customer feedback
Google Forms is a free, general-purpose form builder. Custovra is a paid tool made for collecting customer reviews and complaints at restaurants, cafes, hotels and shops. Here is how they compare, and when each one is the better choice.
Feature comparison
| Feature | Google Forms | Custovra |
|---|---|---|
| Price | Free with a Google account | Paid plans with a 14-day free trial |
| Built for | General surveys, quizzes, registrations and internal forms | Customer reviews and complaints at physical locations |
| QR code | Not in the Send options. Create one separately, for example from your browser's share menu | Generated for every form, ready to download and print |
| Staff ratings | Build it yourself with a dropdown and rating questions, then analyse in a spreadsheet | Built in: customers pick the employee and rate friendliness, knowledge and communication, with per-employee results |
| Several locations | One form per location, combined by you in Google Sheets | One form per outlet with reports that compare outlets |
| Complaints | Use a general form | Dedicated complaint form type |
| Branding | Header image, theme colour, background colour and font style | Logo, colours, fonts, button style, card style and layout |
| New response alerts | Email notification option for new responses | Email alerts per form, sent to the address you choose |
| Photo uploads | File upload questions require respondents to sign in to Google | Customers attach a photo without an account |
| Spam protection | Restrict to signed-in users if needed | Bot check on every submission |
| Reporting | Summary charts per form, plus Google Sheets | Dashboard, trends, location and staff comparisons, PDF reports and CSV export |
| Team access | Share the form with collaborators | Manager accounts with access to your forms and feedback |
Google Forms details reflect its standard features in October 2026. Google may change them.
Choose Google Forms if
- You need a one-off survey, quiz or registration form
- You have no budget for software
- You run a single location and are comfortable working in Google Sheets
- You do not need staff ratings or complaint handling
Choose Custovra if
- You want ongoing feedback from customers at tables, counters and front desks
- You run more than one outlet and want to compare them
- You want customers to rate individual staff members
- You want complaints to reach a manager straight away
- You want branded forms and printable QR codes without extra tools
Switching from Google Forms
Moving is straightforward. Create a Custovra form for each location, copy over the questions that worked, and add a staff field if you want employee ratings. Print the new QR code and replace the old one, and keep the Google Form open for a week or two in case customers scan an old code.
If you are rewriting your questions anyway, our guides on restaurant feedback questions and creating a QR code feedback form are good starting points.
Frequently Asked Questions
Can I use Google Forms for customer feedback?
Yes. Google Forms is a capable, free form builder and works well for simple surveys. You will need to create QR codes, staff rating logic, alerts and multi-location reports yourself, usually with Google Sheets.
Why pay for Custovra if Google Forms is free?
Custovra is built for one job: collecting and acting on customer feedback at physical locations. QR codes, staff ratings, complaint forms, email alerts and outlet comparisons are ready out of the box, which saves set-up and spreadsheet time for owners and managers.
Can I move my questions from Google Forms to Custovra?
Yes. Recreate your questions in a new Custovra form, print the new QR code, and keep your old form open for a week or two while customers switch over.
Does Custovra require customers to sign in?
No. Customers scan the QR code or open the link and answer in their browser, including when they upload a photo.
Related reading
Start hearing from your customers this week
Create your first feedback form, print its QR code, and see responses arrive in real time. Every plan starts with a 14-day free trial.